The male protagonist of To Love-Ru, Rito is a 16 (currently 17) year-old high-school student. Rito used to be on the soccer team in junior high and was quite good, but quit because he was constantly helping his father with his mangaka duties, thus did not want to leave his sister Mikan alone in the house. Mikan comments he is very good at the most "useless little things", like crane and festival games (e.g. hoops, catching fish, squirt guns). Along with the numerous useless little things Rito is good at, he is also an accomplished florist, gardener, and horticulturalist.
Rito's nature is borderline clumsy, where he always ends up ogling or groping the many girls in the series (though mostly unintentionally). It is only by accident that he encounters Lala Satalin Deviluke, and despite his enduring feelings for Haruna Sairenji, Rito shows signs of developing deeper affection towards Lala throughout the story but is unsure if what he feels is actually love. This is shown again when he couldn't help but think about Lala even though he was with a naked Haruna.
